ABOUT
me
About Tom
Marketing is messy
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Marketing can be challenging, especially in today's media environment. There's more competition and more consumer touchpoints than ever before. If you're using marketing creative that doesn't convert, you're wasting your time. You need a skilled marketer who can build relationships with customers and create awareness among your desired audience and across multiple platforms. You need more than just an engaging story...
...You need a proven track record of success.
15 Years
Experience
I have 15 years of career experience with 6 years in management. My background is in copywriting and video production, before becoming a creative director. I have excelled in brand strategy and production operations during my tenure as a marketing director.
Record Setter
I have set viewership and engagement records across every platform for content such as Evil Lives Here (Investigation Discovery). Wheeler Dealers (Velocity), Texas Metal (Velocity), Motor Mythbusters (streaming), Roadworthy Rescues (streaming), and Roadkill (streaming).
Team Builder
I built the in-house video agency at MotorTrend, leading hiring and recruitment decisions. I also created and documented all workflows for the team along with master brand toolkits to ensure efficiency and consistency.
Award Winner
My work and collaborations have won awards including a 2024 Digiday Award for Best Fast Channel, a Cynopsis Award for Best Rebrand, a Promax Award for Best Marketing Campaign, and multiple American Advertising Federation Awards.
Content Creator
I launched and marketed all major entertainment, product, event and B2B priorities across MotorTrend's business. I have created content for every major platform across broadcast, streaming, social media and FAST channels.
Trusted Partner
I've worked with major partners across consumer and entertainment brands including the BBC, HBO, NASCAR, Hartbeat Studios, MotorTrend Studios, Hagerty, GEICO and others.
I've been there and I know how to win. I've succeeded across multiple platforms and initiatives, and I've led others along the way.
I have found that a key driver of my career success is the ability to balance the creative, strategic, and operational aspects of my work. Over the past 15 years, I have worked on various in-house agency teams, including building one at Warner Bros Discovery. Most recently, I served as a marketing executive at the MotorTrend Group, where I was responsible for overseeing all promotional content for the brand and specializing in brand marketing and content strategy.
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I have a background in copywriting and storytelling as a Creative Director. Additionally, I am an expert in video production and brand design. I have experience in writing copy for various facets of campaign creative, including ad copy used on social media, web, or paid platforms, as well as scripts for promotional videos. I have also edited promos, trailers, and produced podcasts and YouTube shorts. In my career, I have led brand designs for campaigns across all platforms in both the entertainment and product marketing industries.
My journey began at Investigation Discovery, where my very first campaign led to multiple awards and record-breaking ratings. From there, I moved on to my most recent position as the leader of creative strategy at MotorTrend. Throughout my career, I have managed teams across multiple marketing functions, such as social media marketing, brand marketing, product marketing, and content marketing.
During my 7-year tenure at MotorTrend, I played a significant role in transforming the editorial business with a YouTube channel into a media empire. By the end of my tenure, MotorTrend had become the #1 automotive entertainment brand in the world. Some of my key accomplishments include launching the MotorTrend TV network, MotorTrend+ streaming service, and four FAST channels, including one in Spanish. I also led major campaigns for Top Gear America, Kevin Hart's Muscle Car Crew, and Motor Mythbusters.
​On the product and partnership marketing side, I led multiple campaigns for the MotorTrend Buyer's Guide and launched multiple major product initiatives and content drops for MotorTrend+. I also led campaigns for retail products such as Hot Wheels collaborations, MotorTrend merchandise, and events such as Roadkill Nights, Hot Rod Power Tour, Hot Rod Drag Week, MotorTrend Car of the Year, and MotorTrend SDVI Awards.
​In 2023, I rebranded the MotorTrend by partnering with creative agency, SupereStudio, to produce over 200 individual creative assets across digital platforms, social media, streaming and FAST channels, broadcast, events and B2B opportunities. The campaign took just under 1 year to complete and finally united the entire MotorTrend business under one look, and one voice.
Throughout my career I've led with a can-do attitude and an eager desire to learn. That's how I've managed to quickly understand so many platforms and deliver compelling marketing materials for over a decade. I bring a passionate, but empathetic presence to the table and enjoy collaborating and achieving as a team. I'm always on the look out for my next adventure or challenge.
